Bloomreach incident

Degraded performance on EXP

Resolved after 2 hours 45 minutes, affecting EXP, on August 14, 2025.

identified Aug 14, 2025, 12:59 PM UTC

All features apart from campaign execution were restored. Fix is being implemented.

Started
Aug 14, 2025, 10:47 AM UTC
Resolved
Aug 14, 2025, 01:32 PM UTC
Duration
2h 45m
Detected by Pingoru
Aug 14, 2025, 10:47 AM UTC

Affected components

EXP

Update timeline

  1. identified Aug 14, 2025, 10:47 AM UTC

    The issue has been identified and a fix is being implemented. Potentially impacted features: platform access, campaign execution, import execution, personalization, data API, transactional API

  2. identified Aug 14, 2025, 12:59 PM UTC

    All features apart from campaign execution were restored. Fix is being implemented.

  3. resolved Aug 14, 2025, 01:32 PM UTC

    This incident has been resolved.

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