Resolved after 12 hours 46 minutes, affecting ENG and UK1 and 1 more, on October 20, 2026.
Bloomreach Engagement in the UK region has been restored following the earlier cloud provider disruption. Platform access, tracking, and data imports are operating normally again, and primary event processing has returned to real-time. We apologize for any inconvenience during the outage and for any concern caused by earlier updates that referred to residual processing delays after core tracking had already recovered. Thank you for your patience. This incident is resolved.
Affected components
Update timeline
- investigating Oct 20, 2026, 07:03 AM UTC
We are investigating a full service disruption affecting Bloomreach Engagement in the UK region. Customers hosted in this region may be unable to access the application, APIs, or related services. Our team is working to restore service and will provide updates as soon as more information is available.
- investigating Oct 20, 2026, 07:11 AM UTC
We are investigating a full service disruption affecting Bloomreach Engagement in the UK region. Customers hosted in this region may be unable to access the application, APIs, or related services. Our team is working to restore service and will provide updates as soon as more information is available.
- investigating Oct 20, 2026, 07:12 AM UTC
We are continuing to investigate this issue.
- investigating Oct 20, 2026, 09:27 AM UTC
Access to uk.login.bloomreach.com has been restored. Customers in the UK region should be able to sign in to Bloomreach Engagement again. We continue to work on the remaining service recovery and will share further updates
- investigating Oct 20, 2026, 01:05 PM UTC
Our cloud provider has resolved the underlying incident in the London (europe-west2) region. Bloomreach Engagement UK services are recovering. Components are gradually returning to normal, and accumulated backlogs are being processed. Some residual delays or incomplete catch-up may persist as recovery continues. We will provide further updates as the situation stabilizes.
- identified Oct 20, 2026, 04:04 PM UTC
Access to Bloomreach Engagement in the UK region remains available. Tracking ingest has been restored for most customers, and we continue to clear the remaining processing backlogs. Data imports are still unavailable while we finish restoring that capability. A smaller number of customers may still see delayed event processing; we are prioritizing that recovery. We will provide further updates as these remaining items are resolved
- identified Oct 20, 2026, 04:50 PM UTC
Data imports have been restored for Bloomreach Engagement customers in the UK region. Platform access and tracking continue to operate, and we are still clearing remaining processing backlogs from the earlier disruption. Some residual delays may persist as catch-up completes. We will provide further updates as the situation stabilizes.
- resolved Oct 20, 2026, 07:50 PM UTC
Bloomreach Engagement in the UK region has been restored following the earlier cloud provider disruption. Platform access, tracking, and data imports are operating normally again, and primary event processing has returned to real-time. We apologize for any inconvenience during the outage and for any concern caused by earlier updates that referred to residual processing delays after core tracking had already recovered. Thank you for your patience. This incident is resolved.
Your product runs on more than Bloomreach
Add the vendors you depend on and get one message when any of them reports trouble. Free for 3 vendors, no card.
Amazon Web Services