Optimove incident

Meta Platforms (Facebook ) - Service Disruption

Resolved after 2 hours 37 minutes, affecting Facebook, on July 19, 2026.

monitoring Jul 19, 2026, 09:12 AM UTC

What's happening Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected. How this may affect you - Campaigns sending to Meta may fail - Audience syncs to Meta Custom Audiences may stall or error out - Delivery reports and channel metrics for Meta may be delayed or incomplete Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally. What we're doing Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.

Started
Jul 19, 2026, 09:12 AM UTC
Resolved
Jul 19, 2026, 11:50 AM UTC
Duration
2h 37m
Detected by Pingoru
Jul 19, 2026, 09:12 AM UTC

Affected components

Facebook

Update timeline

  1. monitoring Jul 19, 2026, 09:12 AM UTC

    What's happening Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected. How this may affect you - Campaigns sending to Meta may fail - Audience syncs to Meta Custom Audiences may stall or error out - Delivery reports and channel metrics for Meta may be delayed or incomplete Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally. What we're doing Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.

  2. resolved Jul 19, 2026, 11:50 AM UTC

    Meta services have recovered and campaign delivery to Facebook has resumed.

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