Is Optimove down?

On August 6, we experienced an internal issue affecting Email campaign execution. As a result, some campaigns scheduled during the affected timeframe were not executed as expected. Where possible, eligible affected campaigns were rerun. Campaigns with future recurring occurrences will continue according to their regular schedule. We apologize for the inconvenience caused.

We are continuing to investigate this issue.

Investigating - We have identified an issue affecting the execution of some Optimail campaigns on August 6 and August 7. Our teams are currently reviewing the affected campaigns and monitoring campaign execution while Engineering continues to investigate the issue. We will provide further updates as more information becomes available.

We continue to investigate an issue affecting the execution of some Optimail campaigns on August 6 and August 7. Our teams are reviewing affected campaigns, rerunning eligible campaigns where possible, and closely monitoring campaign execution. We will provide further updates as more information becomes available.

Identified – We have identified the issue affecting some Optimail campaign executions in the EU region. Customers in the EU region are advised not to manually rerun affected campaigns at this time while our team deploys a fix. Our teams are actively working on remediation. Campaigns in the US region are not affected and can be retried as needed. We will provide an update once affected campaigns can be safely retried.

Monitoring – The fix has been completed, and Optimail campaigns in the EU region are now processing normally. Campaign execution retries in the EU are safe to resume. Our teams will continue monitoring campaign execution to ensure stability. Please feel free to rerun campaigns now.

This incident has been resolved.

What's happening Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected. How this may affect you - Campaigns sending to Meta may fail - Audience syncs to Meta Custom Audiences may stall or error out - Delivery reports and channel metrics for Meta may be delayed or incomplete Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally. What we're doing Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.

Meta services have recovered and campaign delivery to Facebook has resumed.

We are currently experiencing errors leading to delays in Daily Batch. As a result, some campaigns may remain in a “Not Run” status. What We’re Doing: Our engineering team is actively investigating the root cause and working to restore normal execution as quickly as possible. Recovery Options: Manual Run: For high-priority campaigns, you can run them manually via the Run Now feature in Mission Control. Hover over the relevant campaign or use the three-dot menu to access the option. https://academy.optimove.com/hc/en-us/articles/8649444827549-Using-Run-Now-Capability Force Run: If your instance has Force Run enabled, campaigns will still be delivered as part of the batch process if this incident is resolved within the grace period. https://academy.optimove.com/hc/en-us/articles/10701094593565-Using-Force-Run. To enable Force Run, please reach out to your Customer Success Manager. Next Update: We will provide an update within 1–2 hours, or sooner if new information becomes available

This incident has been resolved.

We are currently experiencing errors leading to delays in campaign execution. As a result, some campaigns may remain in a “Not Run” status. This typically occurs when the Batch Data Update is delayed and campaign execution starts later than scheduled, causing some campaigns to miss their designated run time. What We’re Doing: Our engineering team is actively investigating the root cause and working to restore normal execution as quickly as possible. Recovery Options: Manual Run: For high-priority campaigns, you can run them manually via the Run Now feature in Mission Control. Hover over the relevant campaign or use the three-dot menu to access the option. https://academy.optimove.com/hc/en-us/articles/8649444827549-Using-Run-Now-Capability Force Run: If your instance has Force Run enabled, campaigns will still be delivered as part of the batch process if this incident is resolved within the grace period. https://academy.optimove.com/hc/en-us/articles/10701094593565-Using-Force-Run. To enable Force Run, please reach out to your Customer Success Manager. Next Update: We will provide an update within 1–2 hours, or sooner if new information becomes available

We are continuing to investigate this issue.

A fix has been implemented and we are monitoring the results.

We are continuing to monitor for any further issues.

This incident has been resolved.