Dutchie incident

Mobile App User Segments Missing

Resolved after 20 hours 11 minutes, affecting Register, on April 1, 2026.

resolved Apr 02, 2026, 02:20 PM UTC

The data issue that caused missing customers from mobile-app based segments is now resolved.

Started
Apr 01, 2026, 06:09 PM UTC
Resolved
Apr 02, 2026, 02:20 PM UTC
Duration
20h 11m
Detected by Pingoru
Apr 01, 2026, 06:09 PM UTC

Affected components

Register

Update timeline

  1. investigating Apr 01, 2026, 06:09 PM UTC

    We are aware of an issue affecting user segmentation within the Dutchie mobile app experience. Some customers may not be correctly categorized based on their mobile app activity. Our team is actively investigating and working toward a resolution. Processes such as Discounts and Marketing communications based on a customer’s Mobile App status may be affected by this. Core ordering and POS functionality remain unaffected.

  2. identified Apr 01, 2026, 06:49 PM UTC

    We have identified the cause of an issue impacting user segmentation for mobile app customers. A recent data change altered how mobile login activity is attributed, which caused certain mobile app segments to behave incorrectly. Our engineering team is implementing a fix. Discount functionality has been restored but there may still be issues associated with Mobile App Push-Notifications. Core ordering and POS functionality are not affected.

  3. resolved Apr 02, 2026, 02:20 PM UTC

    The data issue that caused missing customers from mobile-app based segments is now resolved.

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