Segment incident
Segment App UI Issue with Profile Traits with no recent activity
Segment experienced a minor incident on September 3, 2026 affecting Web Interface (US) and Web Interface (EU), lasting 21h 37m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Sep 03, 2026, 01:04 AM UTC
We have identified an issue that may cause profile traits with no activity in the last 60 days to be unavailable in Audience Builder, trait and event pickers, and related trait detail views for some customers. This is a display issue only; underlying customer event and profile data is not affected.
- identified Sep 03, 2026, 07:01 AM UTC
We are continuing efforts to mitigate this issue. Next update will be shared in 8 hours or sooner if there is a change in status.
- identified Sep 03, 2026, 02:05 PM UTC
We are continuing efforts to mitigate this issue.
- monitoring Sep 03, 2026, 08:20 PM UTC
A fix has been applied and the Engage UI experience should be fully functional. We are continuing to monitor results.
- resolved Sep 03, 2026, 10:42 PM UTC
This incident has been resolved.