HubSpot incident

Meta service integrations including WhatsApp, Facebook, Instagram and Ads are unavailable for most customers

Resolved after 4 hours 4 minutes, affecting Marketing Tools and Chat & Automation and 1 more, on June 12, 2026.

resolved Jun 12, 2026, 06:36 PM UTC

Between 04:05 PM (UTC +02:00) and 08:35 PM (UTC +02:00), all customers in all affected regions experienced issues with Meta service integrations including WhatsApp, Facebook, Instagram and Ads. This was caused by disruptions to Meta services. As of 08:35 PM (UTC +02:00), our Meta service integrations including WhatsApp, Facebook, Instagram and Ads are working properly and the incident has been fully resolved. HubSpot conducts a thorough review after each incident to understand the cause and prevent it from happening again. Learn more about HubSpot's commitment to reliability at www.HubSpot.com/reliability. The information on this page reflects our understanding of the incident and impact at the time of the update.

Started
Jun 12, 2026, 02:32 PM UTC
Resolved
Jun 12, 2026, 06:36 PM UTC
Duration
4h 4m
Detected by Pingoru
Jun 12, 2026, 02:32 PM UTC

Affected components

Marketing ToolsChat & AutomationIntegrations

Update timeline

  1. investigating Jun 12, 2026, 02:32 PM UTC

    We are investigating an issue impacting sending WhatsApp messages through HubSpot’s integrations. We will provide an update when we have more information. The information on this page reflects our understanding of the incident and impact at the time of the update.

  2. investigating Jun 12, 2026, 02:44 PM UTC

    Meta service integrations including WhatsApp, Facebook, Instagram and Ads have been impaired since 04:05 PM (UTC +02:00). We are investigating the cause and will update this page when we have more information. We will be back with an update within 1h. The information on this page reflects our understanding of the incident and impact at the time of the update.

  3. investigating Jun 12, 2026, 02:50 PM UTC

    Meta service integrations including WhatsApp, Facebook, Instagram and Ads have been impaired since 04:05 PM (UTC +02:00). We are investigating the cause and will update this page when we have more information. We will be back with an update within 1h. The information on this page reflects our understanding of the incident and impact at the time of the update.

  4. identified Jun 12, 2026, 03:19 PM UTC

    We have identified the cause of impaired service integrations, including WhatsApp, Facebook, Instagram, and Ads, since 4:05 PM UTC+02:00 due to disruptions to Meta services. We are monitoring Meta's recovery closely and will confirm once all integrations are functioning normally. You can follow the issue here: https://metastatus.com/ We will be back with an update within 1 hour. The information on this page reflects our understanding of the incident and impact at the time of the update.

  5. identified Jun 12, 2026, 04:19 PM UTC

    We have identified the cause of impaired service integrations, including WhatsApp, Facebook, Instagram, and Ads, since 4:05 PM UTC+02:00 due to disruptions to Meta services. We are monitoring Meta's recovery closely and will confirm once all integrations are functioning normally. You can follow the issue here: https://metastatus.com/ We will be back with an update within 2 hours. The information on this page reflects our understanding of the incident and impact at the time of the update.

  6. monitoring Jun 12, 2026, 05:20 PM UTC

    We are monitoring recovery of service integrations, including WhatsApp, Facebook, Instagram, and Ads, after disruptions to Meta services caused impairment since 4:05 PM UTC+02:00. Meta services appear to be recovering, and we are verifying that all integrations are functioning normally. You can follow the issue here: https://metastatus.com/ We will be back with an update within 1 hour. The information on this page reflects our understanding of the incident and impact at the time of the update.

  7. monitoring Jun 12, 2026, 05:49 PM UTC

    Most Meta service integrations, including WhatsApp, Facebook, Instagram, and Ads, have recovered. The disruption started at 4:05 PM UTC+02:00 due to issues with Meta services. But, connecting a new phone number to HubSpot and some Coexistence messages are still disrupted. We are monitoring Meta's recovery for these remaining issues. You can follow the issue here: https://metastatus.com/ We will be back with an update within 1 hour. The information on this page reflects our understanding of the incident and impact at the time of the update.

  8. resolved Jun 12, 2026, 06:36 PM UTC

    Between 04:05 PM (UTC +02:00) and 08:35 PM (UTC +02:00), all customers in all affected regions experienced issues with Meta service integrations including WhatsApp, Facebook, Instagram and Ads. This was caused by disruptions to Meta services. As of 08:35 PM (UTC +02:00), our Meta service integrations including WhatsApp, Facebook, Instagram and Ads are working properly and the incident has been fully resolved. HubSpot conducts a thorough review after each incident to understand the cause and prevent it from happening again. Learn more about HubSpot's commitment to reliability at www.HubSpot.com/reliability. The information on this page reflects our understanding of the incident and impact at the time of the update.

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