Apphud incident
Issues with Apple Search Ads Attribution recorded on February, 14
Resolved after 2 days, on February 14, 2025.
We experienced an issue with Apple Search Ads attribution data starting on February 14, where all attribution data was missing. As a result, dependent integrations, including Asapty and SplitMetrics, did not receive events from our system. The issue has now been resolved, and we will replay all requests from previous days to resend events to the affected integrations. However, due to token expiration, approximately half of the installs recorded on February 14 will be permanently lost. We sincerely apologize for the inconvenience and appreciate your understanding.
Update timeline
- resolved Feb 16, 2025, 01:36 AM UTC
We experienced an issue with Apple Search Ads attribution data starting on February 14, where all attribution data was missing. As a result, dependent integrations, including Asapty and SplitMetrics, did not receive events from our system. The issue has now been resolved, and we will replay all requests from previous days to resend events to the affected integrations. However, due to token expiration, approximately half of the installs recorded on February 14 will be permanently lost. We sincerely apologize for the inconvenience and appreciate your understanding.
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