Resolved after 30 minutes, affecting Ad Serving, on July 14, 2025.
The CloudFlare issue has been resolved (https://www.cloudflarestatus.com/incidents/28r0vbbxsh8f). We will now undertake a review of our systems, and make changes to prevent a similar outage in an external system from impacting our ad delivery performance.
Affected components
Update timeline
- monitoring Jul 14, 2025, 10:38 PM UTC
Ad requests are taking a long time to process and some may fail to return ads to the client browser due to the connection timing out. The source of this has been identified as a failure in DNS lookups that is caused by a CloudFlare outage (https://www.cloudflarestatus.com/incidents/28r0vbbxsh8f). We have taken action to prevent these DNS timeouts from impacting the ad request processing. The CloudFlare issue has been identified and is being resolved by their engineers.
- monitoring Jul 14, 2025, 10:58 PM UTC
Most ad request processing is back to normal now. We will continue to monitor this until the CloudFlare issue has been resolved.
- resolved Jul 14, 2025, 11:08 PM UTC
The CloudFlare issue has been resolved (https://www.cloudflarestatus.com/incidents/28r0vbbxsh8f). We will now undertake a review of our systems, and make changes to prevent a similar outage in an external system from impacting our ad delivery performance.
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